Privacy policy

Contact details

Email

hello@gildedday.com

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

·       Names and contact details

·       Addresses

·       Purchase or account history

·       Payment details (including card or bank information for transfers and direct debits)

·       Account information

·       Information relating to loyalty programmes

·       Website user information (including user journeys and cookie tracking)

·       Information relating to compliments or complaints

We collect or use the following information for the operation of customer accounts and guarantees:

·       Names and contact details

·       Addresses

·       Payment details (including card or bank information for transfers and direct debits)

·       Purchase history

·       Account information, including registration details

·       Information used for security purposes

·       Marketing preferences

We collect or use the following information for service updates or marketing purposes:

·       Names and contact details

·       Addresses

·       Marketing preferences

·       IP addresses

·       Website and app user journey information

·       Records of consent, where appropriate

We collect or use the following information to comply with legal requirements:

·       Name

·       Contact information

·       Financial transaction information

·       Any other personal information required to comply with legal obligations

We collect or use the following personal information for dealing with queries, complaints or claims:

·       Names and contact details

·       Address

·       Payment details

·       Account information

·       Purchase or service history

·       Relevant information from previous investigations

·       Customer or client accounts and records

·       Financial transaction information

·       Correspondence

Lawful bases and data protection rights

·       Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.

·       Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.

·       Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.

·       Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.

·       Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.

·       Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.

·       Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:

·       Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

·       Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

·       Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

·       Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

·       We have a legitimate interest in processing personal information to operate and improve our business, prevent fraud, respond to customer enquiries, maintain the security of our website and systems, analyse how our website is used, and resolve disputes or enforce our legal rights. We only collect the personal information that is necessary for these purposes and take appropriate steps to protect it. We have considered the potential impact on individuals and believe our legitimate interests do not override their rights and freedoms.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:

·       Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

·       Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

·       Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Our lawful bases for collecting or using personal information for legal requirements are:

·       Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

·       Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

·       Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

·       Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

·       We have a legitimate interest in using personal information to respond to customer enquiries, investigate and resolve complaints, handle claims, prevent fraudulent or abusive claims, and maintain records of communications to improve our customer service. We only use the personal information necessary for these purposes and have considered the impact on individuals\' privacy. We believe these legitimate interests do not override individuals\' rights and freedoms, and we take appropriate measures to protect their personal information.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Where we get personal information from

·       Directly from you

How long we keep information

For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting and reporting requirements.

If you place an order with us, we will generally retain your order and transaction information for six years to comply with UK tax and accounting obligations.

If you subscribe to our marketing emails, we will keep your name and email address until you unsubscribe or withdraw your consent.

We retain customer enquiries and correspondence for as long as necessary to resolve your enquiry and for a reasonable period afterwards. When personal information is no longer required, we will securely delete or anonymise it unless we are required by law to keep it.

 

Who we share information with

Data processors

Shopify (e-commerce platform), payment service providers, email marketing providers, website analytics providers and delivery service providers.

This data processor does the following activities for us: They process personal information on our behalf to operate our online store, securely process payments, host our website, manage customer orders, deliver purchases, send marketing communications where consent has been given, and provide website analytics and technical support.

Others we share personal information with

·       Professional or legal advisors

·       Relevant regulatory authorities

·       Organisations we’re legally obliged to share personal information with

How to complain

If you have any concerns about our use of your personal information, you can make a data protection complaint to us:

Email: hello@gildedday.com

You can view our data complaints procedure at this link:

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO. 

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint